How Disney Markets Nutrition to Children Research Paper

How Disney Markets Nutrition to Children - Research Paper Example Bob Chapek, the President appointed in September 2011, is responsible for the Disney Consumer Products (DCP) throughout the world. Furthermore, he oversees the Disney publishers and online shopping portals which is one of the largest of its kind in the world (Disney, 2012). In 2007, Jennifer Anopolsky, the Vice President of the company, announced that they are making changes in their nutritional products to remove added fats from the diets. Further, she said that it is their first move towards the commitment of a positive change in the long run (Disney, 2012). The paper will, thus, discuss the booming marketing strategies used by the company to promote their nutritional products among retail consumers. Discussion The first initiative Disney has taken is to include two experts: Dr. Keith Ayoob and Dr. Jim Hill. The former is the Associate Clinical Professor of Pediatrics and the later is the Director of Human Nutrition Centre (Federal Trade Commission, 2007). They along with the compa ny’s experts introduced a dietary guideline that will provide health benefits to the people and children. The guideline included separate standards for main meals such as non-inclusion of snacks or dairy products, limited calories, sodium and sugar, and commitment to using zero grams added fat. Thus, the people around the world started feeling that the company is thinking about their health concerns such as obesity being one of the major problems. Furthermore, the company has implemented significant healthy options in their Disney Parks to attract children and families. Disney Parks and Resorts mostly consist of the Disney food products which are enjoyed by the families visiting those places. Therefore, the kid meals included standard ingredients that benefited the health of the children. Prior to the change, the default kids’ meal consisted of fries and soda compulsorily, whereas, at present, the compulsory inclusions will combine vegetables, fruits, juices and many m ore choices of healthier products (Bell & Winig, 2009). Snacks items by large are the most convenient consumable among the food items. However, it has been noticed that snacks have affected many people’s health who availed these items. The growing concern is that snacks items are available in each and every corner of a country due to its conveniences which are being consumed on a regular basis mostly by the office goers. Thus, Disney ensured that they include such varieties in their snacks portfolio which will be healthier and importantly will not increase obesity. Therefore, the company included large varieties of fruit carts and nutritious products such as nuts in their snacks. Furthermore, the company insisted on selling products directly to retailers. They created or designed products in their company but manufactured them through the licensing companies.

Economic policies of the UK on overcoming global financial crisis of Essay

Economic policies of the UK on overcoming global financial crisis of 2008 - Essay Example Every crisis has a unique cause, as well as characteristics; however, the following are typical amongst the factors responsible for generating this disaster: overshooting of markets; rise in credit; excessive debt leveraging; incorrect view of dangers; a country’s capital flight; off-balance sheet procedures by banks; macroeconomic policies that are non-sustainable; deregulation with no appropriate system of supervision; and latest financial instruments utilized in an inappropriate manner. The distinctiveness of the current disaster is that it happens to be a combination of a financial crisis coming from one of the largest world economy, i.e. the USA, with a universal downturn. The present financial crisis got triggered by the replete of the housing bubble, together with the consequent sub-prime mortgage crisis within the USA. Although the crisis has not yet been thoroughly analyzed, there are suggestions by experts that a number of causes explaining the reasons for the sub-pr ime crisis, which exploded in August 2007 in the USA ( Hansjorg & Milka 2011, p.36). There are two significant trends in the years resulting in the crisis; firstly, interest rates had been dropping since the 1980s, secondly, following the financial crisis in Asia during 1997–1998, countries began accumulating foreign exchange reserves, aided by the current account deficit of the US. The majority of countries diverted part of their reserves to sovereign wealth funds put into higher-yielding assets compared to the US Treasury, in addition to other government securities, streaming into high technology stocks and, following the â€Å"dot.com Bubble† spout in 2000, to housing markets within the USA and countries such as the UK. The continuous falling of interest rates, along with the large...This paper clearly outlines the effectiveness of the economic response of the UK to the global financial crisis challenges. Every crisis has a unique cause, as well as characteristics; however, the following are typical factors responsible for their origination: overshooting of markets; rise in credit; excessive debt leveraging; incorrect view of dangers; a country’s capital flight; off-balance sheet procedures by banks; macroeconomic policies that are non-sustainable; deregulation with no appropriate system of supervision; and latest financial instruments utilized in an inappropriate manner. In March 2011, the Government published its â€Å"Plan for Growth† This plan had four ambitions: creating the most competitive system of tax within the G20 group of key economies; making the UK the best place within Europe for starting, financing and growing business; encouraging investment, as well as exports as a key to a more balanced economy; and finally creating a more educated workforce that happens to be the most flexible within Europe. Amongst the measures announced were a lessening in the tax rate on the profits of businesses; an internationally competitive tax rule governing multinational organizations; tax enticement for company investment; an embalm of deregulation particularly for helping small businesses; additional investment within infrastructure, science, vocational training, research and development. In 2009, the international leadership of the UK through its chairmanship of the G20 assisted the world in taming the worst economic crisis. It succeeded in drawing the leaders of the world's main economies at the G20 Summit thereby agreeing on strongly coordinated action of stabilizing the world economy.